Your China Strategy outside of China

We help global brands to connect to Chinese consumers online, offline, and through mobile channels.


In 2013, Chinese travelers spent $129 billion while traveling abroad — a staggering $43+ billion more than the United States ($86.2B) and Germany ($85.9B).


According to the US Department of Commerce, 1.8M Chinese travelers visited the United States in 2013 and spent $9.3B – an average of $5,400/person!


96% of planned purchases are executed by Chinese tourists once having arrived abroad. Over 50% of these travelers plan on making purchases for family and/or friends on top of what they plan on purchasing for themselves.


Of the 591 million Chinese with internet access (roughly 50% of the total population), almost 271 million shopped online in 2013, spending $265 billion dollars. That number is expected to skyrocket to $445 billion in 2015 (By comparison, Americans are expected to spend $250 billion in 2015).


Did you know 11/11 is Single’s Day in China (chosen for it’s four single 1s) and on that day singles go shopping and buy gifts for one another? Alibaba reported e-commerce sales of $5.7B on that day in 2013. Does your business have a marketing strategy for these culturally unique revenue-generating events?


78% of Chinese luxury buyers use the internet to obtain information before making the purchase, which indicates that the internet has become the de facto platform for luxury marketing. Online sales of luxury goods has become the irreversible trend in China.

$265B spent in 2013

By Chinese Consumers Online


Apparel & Accessories

Account for 68% of online spending in China.



China will account for 20% of the global luxury market by 2015



The Chinese eCommerce market is growing at 27.9% with the cross-border segment growing at an astonishing 117%

China: The Biggest Opportunity for Prestige & Luxury Brands in a Generation

Greater China E-commerce

How can we help?

Our Services

We help global brands to connect to Chinese consumers online, offline, and through mobile channels.

Omini-Channel Strategy

With a strong understanding of the Chinese market with its cultural uniqueness, VIPMerit can help your Brand build a solid omni-channel strategy that increases both your online and foot traffic.

Chinese Consumer Intelligence

VIPMerit has expertise in collecting consumer intelligence for clients on Chinese luxury consumers and outbound Chinese tourist-shoppers.

Chinese Outbound Traveler Strategy

With two-thirds of all Luxury Purchases made by Chinese occuring while traveling abroad, a Chinese Outbound Traveler Strategy is a must for all Brands looking to capitalize on these sales.

Customer Loyalty Programs

VIPMerit works with some of China’s largest online websites on their Customer Loyalty Programs and can help you to elevate your Brand with Chinese shoppers in the market for Luxury Goods.


Who we are

VIPMerit assists Global Brands to increase online/foot traffic leading to more sales by bringing in Chinese consumers via targeted marketing initiatives with some of China’s largest online travel agencies. We have also partnered with the biggest search engine organization in China to create an upscale online marketplace where consumers can purchase their favorite luxury items.

What we can do for you

Let us elevate your success in the Chinese market by connecting you with Consumers who are actively looking to buy Luxury Goods. With tailored marketing programs that give you access to the people most likely to purchase in the very near future (whether it be while traveling abroad or shopping online), we are committed to providing you with the information and online/foot traffic to grow your Brand.

Corporate social responsibility

We dedicate 5% of our annual pre-tax income to good causes.

Inspired by Peter Senge, the mentor of one of the co-founders, corporate social responsibility has been in the DNA of VIPMerit from the very beginning. Here are a few foundations we support, and we welcome all our business partners to join us in creating innovative marketing campaigns that also benefit those in need.

Helping orphans in China
Particularly abandoned female orphans

Medical assistance to underprivileged children in rural China

Help those in need of medical attention and succor

New way to tackle poverty
About dignity not dependence
And choice not charity
VC fund to solve poverty

Contact us

Keep in touch

2570 N 1st St, #200, San Jose, CA 95131 [email protected] +1 (888) 617-8831